Cookie Policy

    Last updated: May 2026

    This Cookie Policy explains how Skoute.ai ("Skoute", "we", "us", "our") uses cookies and similar technologies on our website at skoute.ai and inside the Skoute application (together, the "Service"). It should be read together with our Privacy Policy.

    1. What are cookies and similar technologies?

    Cookies are small text files stored on your device when you visit a website. We also use related technologies such as local storage, SDKs, tracking pixels, tags, and scripts. In this policy, we refer to all of these as "cookies" for simplicity.

    2. Categories of cookies we use

    2.1 Strictly necessary

    Required to operate the Service. They keep you signed in, remember your session, secure forms, route traffic, and remember essential preferences. The Service does not work properly without them, so they cannot be turned off through our cookie controls.

    2.2 Performance and analytics

    Help us understand how the Service is used, which features matter, where users get stuck, and how to improve performance. Examples of purposes:

    • Counting page views and unique visitors.
    • Measuring load time and errors.
    • Tracking conversion funnels (for example, sign-up to trial to paid).
    • Running A/B tests and experiments.

    2.3 Advertising and retargeting

    Used to measure the performance of our ads and to show relevant ads to people who have visited skoute.ai. Examples of purposes:

    • Measuring ad clicks, sign-ups, and subscriptions attributed to specific campaigns.
    • Building retargeting audiences so we can show ads on other sites and platforms to visitors who came to Skoute.ai.
    • Sharing limited conversion signals with ad platforms to improve campaign optimization.

    2.4 Session replay and UX tools

    Capture how users interact with the website and app to help us understand and improve UX. Examples of purposes:

    • Recording mouse movements, clicks, scrolls, navigation, and rage clicks.
    • Generating heatmaps and funnel visualizations.
    • Diagnosing UX issues, bugs, and friction points.

    Where supported, these tools mask sensitive fields (such as passwords and payment inputs). We use the recordings for product and UX research, not to identify you personally.

    3. Third-party providers

    Some cookies are set by third parties we use to operate, measure, and market the Service. The categories of third parties include:

    • Analytics (for example, Google Analytics, PostHog, or similar product analytics tools).
    • Advertising and retargeting (for example, Meta, Google Ads, TikTok, and similar ad networks).
    • Session replay and UX (vendors that record on-site interactions).
    • Authentication and infrastructure (managed auth, hosting, and edge providers).
    • Payments (Stripe).

    These third parties act as separate controllers or processors for the data they receive. Their use of data is governed by their own privacy policies.

    4. Examples of what cookies do for you

    • Remember that you are signed in so you do not have to log in on every page.
    • Remember preferences such as filters, sort order, and UI state.
    • Show us which pages get traffic and which features get used.
    • Help us run experiments to improve the product.
    • Show ads on other sites and platforms to people who have visited Skoute.ai.

    5. Your choices

    • Use our cookie banner or settings (where shown) to accept, reject, or customize non-essential cookie categories.
    • Adjust your browser settings to block or delete cookies. Disabling strictly necessary cookies will break sign-in and core features.
    • Use platform-level ad controls (for example, your Google Ads or Meta ad preferences) to limit personalized advertising.
    • Use "Do Not Track" or Global Privacy Control signals where supported by your browser.

    Where consent is legally required (for example, in the EU/UK), we will not set non-essential cookies, advertising pixels, or session replay tools until you accept them through our consent mechanism.

    6. Changes to this policy

    We may update this Cookie Policy as our tools and practices evolve. The "Last updated" date at the top reflects the latest revision.

    7. Contact

    Questions about cookies? Email support@skoute.ai. See also our Privacy Policy and Terms of Service.