One number.
One decision.
Skoute Score is our proprietary 0 to 100 rating built on the decision layers an operator actually controls. Powered by Skoute Engine, and we always tell you which layer is holding a product back.
The decision layers
Four layers, weighted for paid traffic.
Each layer gets its own sub-score, evidence, and gaps. The overall is a proprietary blend tuned for the economics of cold ads.
Product
Uniqueness, demand, perceived value, and how easily the product demos in 3 seconds of video.
Offer
Price-to-value, bundles, urgency, risk reversal, and shipping. The reason a cold visitor pulls out a card.
Testability
Hook potential, scroll-stop, UGC angles. How realistic it is to make a creative that actually works on Meta or TikTok.
Store
Trust signals, reviews, FAQ depth, policy clarity, copy quality. The credibility layer once the click lands.
Supporting signals
Five extra reads under every score.
The decision layers tell you what to do. These five signals tell you why. They sharpen confidence, expose the bottleneck, and stop a great-looking product from quietly sinking your test budget.
Margin
We pressure-test the price against likely COGS, shipping, and realistic CPMs. If the math cannot survive paid traffic, you find out before you spend, not after.
Virality
How demoable, shareable, and scroll-stopping the product is in three seconds of UGC. The kind of product that earns saves and stitches, not just impressions.
Pain solved
How sharp and specific the problem is. Real, recurring pain converts cold traffic faster than nice-to-have novelty, and we surface it in plain language.
Differentiation
Why a buyer should pick this over the ten clones already on Amazon. We flag products with a defensible angle and warn you when the only edge is a lower price.
Saturation
How crowded the niche already looks across ad libraries and the open web. A great product in a burned-out market still loses, and we will tell you when that is happening.
From score to verdict
Test it, backlog it, or skip it.
Every verdict comes with a named bottleneck so you know exactly what to fix or test next.
Test now
Strong fundamentals across product, offer, and testability. Ready for a creative test.
Put in backlog
Promising signals with one clear bottleneck. Worth revisiting once the gap is closed.
Avoid
Too many weak layers. Testing it is unlikely to pay back the spend.
Stuck between two products?
Pick 2 to 4 products on your dashboard and hit Compare. Skoute lines up the decision layers, the bottleneck, and the fastest test side by side, then names a winner.
See your first Skoute Score in under a minute.
Paste a product URL, get a clear verdict, and decide what to test next.