What ROAS do you need
to break even?
Enter your product math. See the ROAS required to cover product cost, shipping, and fees before you spend a cent on ads.
Product economics
The price a customer pays at checkout.
What you pay the supplier per unit.
Average outbound shipping per order.
Optional. Stripe, PayPal, or Shopify Payments rate.
Break-even target
Add your product price and costs to see your break-even ROAS.
How it works
Validate the math before the media buy.
ROAS tells you how much revenue you need back from every dollar of ad spend. If your break-even ROAS is 2.0x, you need $2 in sales for every $1 spent on ads just to cover product and fulfillment costs.
Skoute Score extends the same idea: score the product first, then decide whether the economics can support profitable ads. Use this calculator to sanity-check any product before you launch a campaign.
Price minus costs
We subtract COGS, shipping, and payment fees from your product price.
Profit per unit
What is left is the profit you have available to spend on ads.
Break-even ROAS
Price divided by profit gives the ROAS where ad spend equals contribution.